Tod’s
Roaring Holidays
A refined product film that turns a luxury shoe into a sculptural holiday scene through carefully controlled materials, light and movement.
A luxury brand has its own creatures.
Tod's has lions. You've seen them in the boutique windows; soft, sculptural, unmistakably part of the brand's world. For the holiday campaign, they had to leave the shop window and come alive.
A long-standing creative partnership.
Alongside the studio Alkanoid, a partner we've worked with since before Kinopatia even had a name, we took on the part that makes or breaks a scene like this: the characters, and the objects they live among.
Every lion, every shoe, every gift; modelled, textured, and animated to sit in the same warm, festive light.
Fur is where it gets serious.
Making something look soft is one of the hardest things to do in CGI. Grooming, simulating and lighting fur so it feels touchable, not rendered, takes real technical depth, and machines powerful enough to keep up.
We handled the grooming and the look of every furry surface, and when the render load grew beyond what a single studio could carry, we brought our own render farm to the table.
Dreamlike, but never careless.
The brief asked for a festive, almost fairytale atmosphere — without ever losing the refinement a brand like Tod's demands. Playful characters, luxurious materials, a Christmas warmth that had to feel expensive.
We built the balance between the two: the wonder and the polish, in the same frame.
The result
A holiday campaign where craft disappears into charm, where the technical weight of fur, light and materials serves one simple goal: making you smile at a lion in a Tod's boot.
Credits
Client
Tod's
Studio Partner
Alkanoid
Character Animation, Modelling & Grooming
Kinopatia
Render Support
Kinopatia
Let's put your ideas in motion.
Together.